Upgrade Wedding Business What does six seconds mean to your wedding business?  Well, when it comes to the online world, it means everything. “When an engaged couple lands on your website, they will decide if they want to learn more about you or cross you off their list of maybes, in only SIX SECONDS.” So, you have six seconds to

By Brit Bertino These days it can be an uphill battle to get ahead in business. No one can do it alone, and networking can help you create a base of support. The relationships that you build can be one of the most effective ways to improve your business. A solid contact can be the difference between someone recommending you

Wouldn’t it be great, photographers, if you could get other people to promote your work for free? Wouldn’t it be great if you sold more digital images from weddings? Best of all, wouldn’t it be great if all you had to do to get this was send an email? All of the most successful photographers that I work with at

By Megan Miranda We all make New Year’s Resolutions that are personally unrealistic, like losing that last 10 lbs. or finishing that undone house project. For years, I vowed to stop being late, which I honestly still haven’t completely achieved. One attainable resolution that you can certainly keep is to get more referrals in 2016! Get your current clients to

By Adrienne Woolsey Some people hear the term “networking” and they immediately clam up. Introverts, I’m talking to you here! (Don’t worry, I’m one too!) “You mean you want me to walk up to all these other pros who I don’t know and start handing out my business cards?” Well, yes and no. Hate to break it to you, but

Here’s your dilemma: You work a wedding with a DJ you’ve never met before. He’s amazing. Perfect announcements, guests dancing all night long. The bride and groom embrace him at the end of the night. You decide to start recommending him to your couples. Then two weeks later, after you’ve given several couples an enthusiastic recommendation for your new DJ

“We are just getting started as an event planning business; we’re officially an LLC, our website design is underway and we’ve got business cards about ready to send to the printers. Our next steps include going to venues to get a tour of their location – to know what they have to offer firsthand. Should I email/phone venues to schedule

If there’s one thing I simultaneously love and hate more than anything else, it’s EMAIL. Email allows you to communicate with someone for free, gather information, attract and nurture relationships, and much of it can be done automatically.  It doesn’t get much better, unless you throw in a massage and chocolate covered strawberries. But email also has a dark side.

I know you’re guilty.  I’ve seen you (or someone like you) committing these networking sins at every wedding professional mixer, wedding show and industry event. Don’t believe me?  Take heed of these common mistakes that can ruin your networking opportunities and cost you big time in lost referrals. Mistake #1 – Hanging out with your friends all night. I get

The fastest way to referrals is through networking.  While it takes time to build up your reputation, earn those precious word of mouth recommendations and get Page 1 visibility for your website, you can start getting referrals immediately from the wedding businesses who have them to give. The sticking point for most wedding pros is that they don’t know HOW