Why Millennials Title Image

By Lucas Padovani

Baby boomers, Generation Xers, Millennials.

Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls.

As a Millennial, I’d like to shed some light on this issue.

    Simply put, we won’t call you.

Now this fact alone raises many questions , I’m sure. Are Millennials just antisocial? Do we hate the sound of your voice? Are we just lazy?

Believe it or not, there is actually concrete reasoning behind our aversion to phone calls that you, as a wedding professional, can benefit from understanding. Comprehending this communication gap is important because…

    Face it. We’re the new customers in town and we’re getting married.

The Millennial generation has grown up with the advent of the internet, social media and smartphone technology. As I grew from a young boy to the young man I am today, I watched communication and information technology evolve and was exposed to every step of the process.

    Therefore, I can say with certainty that we Millennials developed a deep appreciation for one thing: multitasking.

While it sure would be nice to hear your voice, exchange pleasantries and do that awkward thing where one pins the phone between their head and shoulder for several minutes, I could instead type a quick message and return immediately to another enriching activity on my computer, like watching videos of a puppy on a trampoline or googling “how many Reese’s Cups could I eat before dying?”

Don’t think of it as lacking an attention span; think of it as an issue of utility.

    We are spoiled when it comes to consuming information. We want data and we want it fast.

That’s why there are so many social media applications dedicated to rapid information consumption and social interaction.

It’s all about streamlining. For example, the popular smartphone app Yo was created so users could send the word “Yo!” to friends with the press of a button. That’s it.

There’s a kind of beauty to this level of simplicity. The very nature of the Yo application explains what we Millennials are going for.

Compared to the Millennial’s preferred multitask-heavy manner of communication, your average phone call seems glacial and even obsolete.

    It’s time to shake up your marketing strategy and adapt to your changing customer base.

If you can stay updated with the latest social media platforms and not take offense from the Millennial aversion to telephones, you can captivate our attention and boost your business.

…Maybe you could even send us a “Yo.”

    What do you think and more importantly, what are you going to DO about it?

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Lucas Padovani

Lucas Padovani is the resident millennial at Book More Brides, offering his take on the wedding business as someone who grew up alongside the internet. In his free time, he can usually be found near a dog

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5 thoughts on “Why Millennial Brides and Grooms Won’t Call You”

  1. Gina says:

    Quite honestly I have never been more turned off…almost disgusted by the nature of brides getting married today. They’ve become extremely rude, clearly bothered by any contact….a phone call is an absurdity and they are offended when you call.
    I have seen such a shift over the past 20 years it makes it very difficult to want to continue in this industry.
    Ghosting is now a popular trend too. They ask for information, you provide it and poof! Gone.
    Planning a wedding requires a good amount of face to face contact, it just must be done. What will happen next? Virtual weddings where everyone stays home and snapchats each other?
    I’m contemplating an online booking system where they don’t even need to come in, they can book everything online and we will see you at the wedding. I can then say goodbye to my outrageous rent because, no one wants to come in anyway!

  2. Carlye Hemphill says:

    My problem is I will email/call them, mainly email. And I receive nothing back. I do not understand this. Obviously they like my event space enough to send in an inquiry, but then to not respond ever! I’m so confused!

  3. Michael LANGAN says:

    As an Officiant (Celebrant here in Australia) it’s almost impossible to get the booking without talking/meeting face to face due to legal paperwork at the least.
    Getting brides to reply to the information you sent from their query is the hard bit. Although they may give you a valid phone number they don’t answer.
    Only time you get a booking without meeting is a referral from another happy bride, family member or friend. However, you still have to meet face to face for paperwork.

  4. Mary Carlson says:

    I book all the time without actually meeting my couples. But, my service is very visual. I can send pictures, etc… I don’t necessarily need to be your best friend to make your wedding beautiful, right? As long as you can be clear about what you want, I can make it happen. Pinterest is the bane of my existence, but it is also invaluable for getting to know what my clients want. For DJ’s etc…, I would think a vine or a short youtube video would be invaluable.

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