By Lucas Padovani
Baby boomers, Generation Xers, Millennials.
Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls.
As a Millennial, I’d like to shed some light on this issue.
Simply put, we won’t call you.
Now this fact alone raises many questions , I’m sure. Are Millennials just antisocial? Do we hate the sound of your voice? Are we just lazy?
Believe it or not, there is actually concrete reasoning behind our aversion to phone calls that you, as a wedding professional, can benefit from understanding. Comprehending this communication gap is important because…
Face it. We’re the new customers in town and we’re getting married.
The Millennial generation has grown up with the advent of the internet, social media and smartphone technology. As I grew from a young boy to the young man I am today, I watched communication and information technology evolve and was exposed to every step of the process.
Therefore, I can say with certainty that we Millennials developed a deep appreciation for one thing: multitasking.
While it sure would be nice to hear your voice, exchange pleasantries and do that awkward thing where one pins the phone between their head and shoulder for several minutes, I could instead type a quick message and return immediately to another enriching activity on my computer, like watching videos of a puppy on a trampoline or googling “how many Reese’s Cups could I eat before dying?”
Don’t think of it as lacking an attention span; think of it as an issue of utility.
We are spoiled when it comes to consuming information. We want data and we want it fast.
That’s why there are so many social media applications dedicated to rapid information consumption and social interaction.
It’s all about streamlining. For example, the popular smartphone app Yo was created so users could send the word “Yo!” to friends with the press of a button. That’s it.
There’s a kind of beauty to this level of simplicity. The very nature of the Yo application explains what we Millennials are going for.
Compared to the Millennial’s preferred multitask-heavy manner of communication, your average phone call seems glacial and even obsolete.
It’s time to shake up your marketing strategy and adapt to your changing customer base.
If you can stay updated with the latest social media platforms and not take offense from the Millennial aversion to telephones, you can captivate our attention and boost your business.
…Maybe you could even send us a “Yo.”
What do you think and more importantly, what are you going to DO about it?