When you have a storefront wedding business making your customers feel at home can be as simple as providing a plate of cookies or doughnuts and coffee. Give them a sitting area and food and they will love you forever!
For your website it’s just as easy if you think about. According to Cynthia Boris in her article about the new ING café’s (yes, that’s a bank that also has a coffee shop in it) she says the rule of thumb is to make it personal. You can’t offer an online client a cup of coffee, but you can give them the option of music, polls to answer, a simple game to play, and most importantly: a clear way to ask questions and get answers from a real person.