You have probably heard the saying “location, location, location” in connection to realty, but when it comes to photography it is even more important. Know your location inside and out. Figure out what parts of that location fit with your style, and find ways to highlight the area in ways that others may have never seen before.
For wedding photography you don’t have a choice in the location and so you have to make the best you can out of whatever area and architecture you are given. But finding the right areas, angles, and lighting is just the first step. No matter what your personal photography style is, make sure you understand what people in the area are looking for, and even more importantly what the couples you are shooting are expecting.
Rule of thumb, don’t just show up on the day of the wedding and start shooting. On the day of the shoot show up early to walk around and check things out. Find good backgrounds, check angles, find things that will make each wedding stand out as different from the rest. Make sure to check out Dean’s article on PhotoPreneur for more ideas!