How to Network Your Way to More Bridal Leads

Couple Laughing

One of the cheapest and most effective ways to fill up your calendar with more awesome couples is by networking with other wedding vendors and befriending them to earn their trust and referrals. But many wedding pros are going about this the WRONG way and leaving potential business on the table. Here are our top […]

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Free Marketing: How to Get Booked With Instagram

Instagram Home Page

“Do I really need to use Instagram for my wedding business?” I know.  Just what we need, another social media site!  Of course, you don’t HAVE to use Instagram, but here are some compelling reasons you might want to: Over 90% of the 150 million users on Instagram are under age 35.  Yep, Millennials brides […]

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What’s the Best Way to Advertise On a Small Budget?

couple in frame

When you run a small wedding business, it usually comes with an equally small marketing budget. You need “bang for the buck” marketing strategies that work to get real leads. Follow these steps to find the right advertising strategy for you. 1) Lead with your strengths. What’s already working to bring in leads for your […]

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What You Need to Know About Bridal Advertising

Bride Reading Magazine

Whether you are new to the wedding industry and need to get your name out there or a seasoned pro who wants to stay in the spotlight, using paid advertising does have benefits – if you do it correctly. Many wedding pros waste money on unnecessary ads that don’t bring in qualified leads. Check out […]

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How to Book More Weddings Without Being “Salesy”

Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with […]

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The Naked Truth About Wedding Collectives and Referral Groups

Wedding Vendor Showcase

Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for […]

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