Bridal Lead Lists: Crap-tastic Wedding Marketing

baby feet

Buying email lists for your wedding business is a craptastic idea. Maybe you’ve seen the ads.  Bridal leads from various sources like bridal registries, wedding publications and other wedding related sources promise 5,000 bride emails on the cheap. First of all, there is nothing cheap about going down this road. The cost to your business […]

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Wedding Blog 101: How to Get Real Leads and Make Money

Wedding Blogging

Question: Does blogging really work to get more wedding business? “Good afternoon, Stephanie. Thanks for all your help thus far. The advice on your site is AWESOME! It’s actually working! “I downloaded The Price Shopper Email Formula. Since implementing this email, I have tripled my callbacks. This is great! You gave me gold! For FREE! […]

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How to Win Friends and Referrals in the Wedding Business

wedding preparation

Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my […]

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How to Get More Leads From Your Wedding Directory Listing

Bride and Groom

by Steff Green Wedding directories are rampant online – and they offer a valuable service to brides and grooms looking for vendors. Directories might be attached to blogs, wedding magazines, or on their own websites. They collate local vendors into an easily searchable database to help couples find everything they need in one place. Most […]

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6 Lessons We Can Learn From Infomercials

Bride with bouquet

by Heidi Thompson We all know that infomercials are salesy and cheesy but they work and that is fascinating. Some of the products are more useful than others, but infomercial creators know how to make the most of certain marketing principles to sell even the stupidest product. For example, the Shake Weight hit $40 million […]

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