Many of us were rather shocked at the news that Blockbuster went under last year. At the same time Netflix has been growing by leaps and bounds. So what makes the difference and how can wedding businesses avoid the same outcome as blockbuster?


The first and main thing that Blockbuster did wrong was to cling to the old business platforms of the past. Our world is continually changing, and a business either goes with those changes, or it goes under. The past is exactly that, the past. Embrace the future and move forward implementing the new ideas and technology into your business and you will not only keep your business afloat, but will also be able to grow. For more info make sure to check out Stephanie Padovani‘s guest blog over at Illuminate!

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0 thoughts on “Is Your Wedding business Like Blockbuster or Netflix?”

  1. Anonymous says:

    What a timely article, Steph, when many folks are worried about being left behind in their wedding business.

    Not only should wedding pros review and refresh their technology to stay ahead- your contract needs a facelift, too.

    If you haven’t reviewed your overall language, payment terms or cancellation policy since you started, it’s TIME.

    Going over to read that guest blog now…
    xo Dina

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