Have you ever landed on a website and immediately distrusted it?

Scenic landscape featuring hills and two figures walking, with overlay text "LIMITED EDITION PRINTS" and "new website," emphasizing the importance of visual appeal in building website trustworthiness for wedding professionals.

Maybe it was the color, or the bad English, or the annoying pop up ads, but something just screamed, “Warning!  Do not trust this site!”

Well, brides make that same instantaneous decision when they land on your website.

How does your website measure up?

Doug Williams identified 27 Ways to Make Your Website More Trustworthy in a blog post that is definitely worth reading.

Next time you run across a website that you instinctively dislike, pay attention.  Ask yourself what you find so dubious.  What features do the websites you love have in common?

Reflect on your own website to make sure that you’re not alienating your potential clients with an untrustworthy site.

What are your pet peeves about websites?  What features do you love?

Photo credit