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Social media is one of the major tools that a wedding company can use to promote their business. It is crucial to have a strong social media presence. However, if you can’t keep up with it all it may mean that you have overdone yourself and need to reevaluate and take a step back for a bit.

There are a ton of social media sites, but you need to start slow, and figure out how much time you can afford in building up your brand and presence on each site. Make sure you have the time to spend to update your site with status updates, and that you have a presence that blows people away, versus underwhelming them. If you are stretched too thin you will be hurting your image rather than helping it. Check out this article where Ben Cathers talks about what the symptoms are of your business being too integrated with social media!

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