There is a time to plan your moves, and there is time to take action. It is super easy to spend too much time on the first step and put off taking action for too long. There is a general rule of thumb when it comes to writing which applies to planning anything. Once you have your first full draft of the content you shouldn’t do much more than four edits. Much less than that and you still have a rough draft, much more than that and you have polished away the emotion and drive of the content.