No matter how many new marketing tips you learn and apply there will come a point where you realize that your marketing isn’t reaching as far as it should. According to Geoffrey James in his article, this is because you need to make some tweaks to your marketing perspective and strategies to get it to reach its fullest potential.
For instance, you have to realize that a marketing “strategy” is the overall goal and the marketing cap to all the marketing “tactics” you use. In other words, once you have figured out your marketing strategy you need to move on and focus on the tactics as that is where you will get the momentum necessary to get your marketing reach outside of your business doors. What do you think?