The first and primary thing that needs to happen when you write a marketing email, even if it is in reply to a first contact, is to set the tone. You need to reach the brides emotion and make a connection with her. If all you do is sell your product or service she is going to get cold feet right off the bat. On the other hand if she gets a good feeling about the tone of your email it is going to raise her trust level for your business.

The second tip to gain good responses from your emails according to an article on “Conversation Agent” is to make sure that your email has a goal. It’s not enough to just tell a bride about your service, you have to have a strong call to action as well. Don’t get in their face yelling for them to buy your product (they’ll go running away as fast as possible), be excited for them, be clear on how you can help them, and encourage them take the next step. Do you see the difference? It’s not about you, it’s about them. What do you think?

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5 thoughts on “How To Write Emails That Work”

  1. Anonymous says:

    Is making them confirm their subscription too much to ask?

    1. [quote name=”toni”]Is making them confirm their subscription too much to ask?[/quote]
      Sometimes. When you ask someone to confirm, you’re going to lose some in the process. However, the ones who DO confirm really, really want what you’re offering them.

      Let me ask this:

      Would you rather have 100 people on your email list who ignore your emails, delete them and consider them spam? Or 10 people who read them, respond to them and contact you?

      Choice one is good for your ego. Choice two is good for your wallet.

      I’d go for quality over quantity any day! 😉

  2. Anonymous says:

    Let’s say you get a lead list. You have permission to e-mail her. You send her an email. It’s not a sales letter at all. Would the goal be for her to go visit your website? call?

    1. [quote name=”toni”]Let’s say you get a lead list. You have permission to e-mail her. You send her an email. It’s not a sales letter at all. Would the goal be for her to go visit your website? call?[/quote]

      This is a great question!

      A lot depends on the lead source. Has she indicated that she is currently looking for your service? Is she in the “just looking” phase?

      I’m a little skeptical about most lead lists like this because even though [i]technically[/i] the bride clicks a box or pop up agreeing to be emailed by many vendors, she hasn’t agreed to receive info from YOU specifically. This means that your email will likely be perceived by her as spam, even though it [i]technically[/i] is not.

      My #1 goal would be to get her to sign up for my free “Bride Bribe” report. That way I have permission to email her a specific series of follow ups including calls to action designed to position me as an expert, win her over in advance, and get her to contact me when she’s ready to book.

      However, if she’s actively looking for your service and you have a page on your website that is proven to get results, it may work to get them to click through to visit it.

      With these types of lead lists, it’s generally more effective to get them to take a small, easy action (clicking to visit a page, entering their name and email) rather than going for the call or meeting right away because she doesn’t know who you are and/or isn’t at the booking stage.

      Your best bet…test out different calls to action and see which gets the best results!

    2. Anonymous says:

      Hi Toni…
      We work from a list of brides that have already given their permission to be contacted. Most put down their cell number and push the ignore button when we call. Just getting them to answer is the biggest challenge…if you are able to leave a message, make sure it is not a sales pitch.

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