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Have you set up your LinkedIn profile yet? If not you are missing out on a great way to build your business. While LinkedIn isn’t used for as much social interaction as other sites what it does do is answer a very simple question, “Who is this person, and why should I care?”

Your wedding business is competing with a lot of other people in your area for the same brides. Getting your business to stand out is crucial. Once you have a great website brides need a way to cross reference you. Not only does your business matter, you as the business owner matter. If brides have a way to find out a bit more about you, plus get a confirmation that you are a legitimate good business, they are going to take it.

Lewis Howes points out that creating a good LinkedIn profile isn’t just about sharing your resume. You are going to be answering the “who” question and if you can add a more personal touch to your information it will help build an interest in your business. What do you think?

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