One of the biggest things wedding businesses deal with is getting their leads to turn into actual customers. Typically you are dealing with brides who are ready to buy and are planning their weddings. So what can you do to encourage the sale?
According to Corey Eridon’s article the best plan of action is to use lead nurturing emails. Instead of just trying to sell to them realize that they still have to get to a point where they are ready to make the commitment. Send follow up emails that don’t have the tone of “where are you? Please buy my stuff!” and instead use those emails to educate the bridal leads about your business, what you do, why they need you, how great your product is, as well as tips and advice to help them with their wedding planning. What is your biggest struggle in getting brides to go from leads to clients?