Starting a blog may seem like a daunting task at first, but it’s not impossible. If your wedding business website already has a newsletter you can gather a huge amount of content and ideas from that. Take a look at old newsletters for great ideas to build your blog.
Over time you can choose to put a full post on your blog, and then write a short line or two about it with a link in your newsletter, or even post the beginning part of the blog post in your newsletter with a link for people to follow to read the rest of the article.
Instead of writing one article that spans a number of subjects, try writing one article for each subject. This increases that amount of content that you are writing. Luke Owen recommends that one of the best ways to boost traffic to an article is to write clear, concise and explanatory titles that people will be drawn to.