social media info

“Will social media really work to bring me brides that will book my services?”

Excellent question!  I recently did a poll of wedding vendors and this came up quite a few times.  (In fact, all of the questions in this blog post are from real wedding professionals.)

It’s true: most of the “social networking” and blogging we’re doing is a colossal waste of time.

But that isn’t the whole story.  It can be tremendously effective at attracting brides who book…when you do it the right way.

Facts About Brides on the Internet

Brides are on the internet every day; a recent Wedding Report survey showed that 84% of them use the internet to plan their weddings.  

Brides love social media.  I just did a quick check…there are 1,459,740 engaged females aged 21-32 on Facebook in the US alone.  The average user spends minutes 55 minutes on Facebook each day.

Twitter isn’t quite as popular, but it’s growing rapidly.  (See these revealing Twitter demographics.)  And 42% of users use Twitter to learn about products and services…like the ones you offer in your wedding business.

All of which proves that your brides are on the internet and using social media.  If you aren’t there, they’ll find your competitors who are…instead of you.

The good news (sort of) is that most wedding businesses aren’t using social media and blogging at all!  This is a huge opportunity for you to connect with brides for FREE.

“What is the most effective thing to say on Twitter, Facebook, etc. that will cause brides to want to book with me?”

It isn’t enough for you to simply be on the internet with a blog, Facebook or Twitter account.  You need brides to:

1)  Find you.

2)  Contact you.

3)  Book you.

Your blog, Twitter feed or Facebook page needs to be irresistibly attractive to them.  If you do this right, your posts will drive a flood of leads to you.

Give Brides What They Want

Where do brides spend their time online?  What information are they looking for?  What are they interested in?

Blog about that.  Tweet about that.  Facebook about that.  It will make you irresistible.

Not sure what brides like?  You better start learning fast!

Fortunately, it’s easy to figure out.  Check out the Top 100 Wedding Blogs for starters.    Read the forum posts on The Knot and Wedding Bee.  It won’t be long before you know exactly what brides want:

  • Inspiration and ideas.
  • How to information and advice.
  • Venue and vendor reviews.

Brides are addicted to this stuff!  That’s why they call it, “wedding porn.”

“Where do I get content for my blog, Twitter and Facebook?”

I can hear you now.  I don’t have time to write this stuff.  There’s no way I can come up with that many ideas!

Knowing what brides want isn’t enough.  You need an easy system for giving it to them.  (I adapted this system from social media genius Don Crowther.)

What if I could show you how to automatically…and legally…use someone else’s content, so that they do all the hard work for you?

Coming right up!

Automatic Bride Attracting Content in 5 Minutes a Day

  1. Find 10-50 wedding blogs that brides absolutely love.  Short cut: use this list of the Top 100 Wedding Blogs or add your own.
  2. Copy the RSS feed of each blog.  You can find this by clicking the little orange box at the top of your browser or on the blog page.
  3. Import this RSS feed into Google reader or the feed reader of your choice.
  4. Next time you’re looking for bride attracting content for your blog, Twitter feed or Facebook page, go to Google reader, pick a cool blog post and copy the url into your page.  Voila!  Instant stuff brides love in less than 5 minutes.

*Yes, this takes more than 5 minutes to set up the first time.  But once you do it’s automatic.  It doesn’t get easier than that!

Check out this video below and I’ll walk you through the steps:

More Leads and Booked Weddings

Every once in a while (about 1 out of 8 tweets or Facebook posts) softly promote your wedding services by offering your help.  End each blog post with a “call to action,” such as, “Want to learn more about this?  Send me an email.”

The more you help out brides by giving them what they love, the more they love you.  They’ll find you, stay on your page and come back.  Then simply offer to help them, and they turn into booked weddings.

If you like to write, use your bride attracting content to inspire your blog posts.  If writing just isn’t your thing, just copy and paste the url from someone else’s cool blog into your Facebook or Twitter status and add a quick sentence of your own.

What do you think about this strategy?  Got a question?  I got such a terrific response on this topic that there will definitely be much more to come!  Leave me a comment to get your biggest questions answered.

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