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One of the biggest challenges a wedding vendor faces is standing out from the competition.

With the low cost of entry and the flood of amateur wedding vendors in the market, it only grows increasingly difficult to stand out.

It’s more important than ever that you discover the uniqueness of your business and communicate it in a way that makes you stand out from the competition and become irresistibly attractive to the couples you want to work with.

Jeff and I decided to recruit some special guests to help us understand the importance of having a uniqueness and the easiest way to accomplish it, with a specialty.

Watch this Wedding Business Marketing tips video to learn more:

What do you think about standing out from the competition? And what do you think of our “special guests?”

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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6 thoughts on “How to Stand Out From the Competition – Video with Special Guests!”

  1. Not sure how to specialize with photography. Most of the photographers in my town do weddings, portraits, high school seniors, etc. There’s no way to survive on just one of these – the town is too small.

    1. Specializing is REALLY important when it comes to getting paid more and getting more leads. If there really aren’t enough weddings in your local area to specialize in them (you can find out the real numbers from The Wedding Report) you might specialize in a particular style of photography, or certain type of client demographic.

      If you check out The Wedding Report, it will tell you how many weddings occur in your area and how much people pay on average for a photographer. This will help you determine if it’s realistic to specialize in weddings. How many weddings would you need to book at what rate to support your business? Or perhaps you could have a secondary specialty.

  2. Loreen says:

    I have a kitty that looks just like Henry! She’s a sassy little thing too.
    My problem is that I have a very small amount of competition in my department and the competition that I do have is like comparing apples and oranges. I paint bridal bouquets in a very cropped, realistic manner in oil paints. My competition tends to be acrylic and water color paintings that are a little looser in their style. I find that not having almost any competition leaves people not really knowing or understanding what you do. I would love to hear more tips about getting the word out to a targeted market besides going through the usual channels…Facebook, Twitter, blogging, stellar website, networking with other vendors….I do all of these. I’ve been on local t.v. a couple of times and even was mentioned in Martha Stewart Weddings magazine’s last issue, but I haven’t gotten anything from it. Do you have any other tips?

    1. Hi, Loreen. My concern is that you’re struggling because there’s no demand for what you offer.

      It’s not the lack of competition that’s leaving people not understanding what you do; it’s the lack of customer demand. In other words, they don’t already want what you have and you have the VERY tough job of convincing them.

      It’s an idea people think is cool, but brides aren’t searching for a bouquet painting. You’re right; it’s apples and oranges.

      You probably don’t want to hear this but…I’d shift to marketing your portraits as gifts. You’re obviously very talented. Why not create custom portraits and prints for the floral design industry that already has an established market? Or if you want to sell to the wedding market, find out what type of portraits parents and grandparents would give and do that.

      Offering luxury art is very difficult. Perhaps if you could get commissioned by a celebrity client, even if you did a portrait for free, it would help you break into the high-end circles where your service might take off.

  3. Jon says:

    Hey guys – for the next video you can give tips on cat handling, even as grumpy as Java appeared initially, very content when picked up. Our “mog”, as adorable as he is, hates being picked up!
    “Cuddle more cats”…
    Love it!

    As usual the sentiment though is spot on!

    1. Hi, Jon! Java loves being held under any circumstances. She’ll growl and grumble, all the while clinging to you so you don’t put her down. She just had her knickers in a twist because Henry Hudson was in the room. 🙂

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