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Due to the struggling economy it is easy to up you prices to make up for a lower number of clients. According to Business iHub this strategy is actually directly opposite to what it needs to be. Boosting sales during a slumping economy is about more than just coming up with the perfect slogan and getting your name out there.

Brides are going to be price shopping so the first thing you need to do is figure out who your competition is and how they price. The next step is to change your prices to be just a tiny bit less than the competition. According to the article by Business iHub this pricing strategy will actually boost your sales by 10% or more. Pricing strategies often are the final deciding factor for a bride if she is torn between two companies. What do you think? How has your pricing affected your wedding business?

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