The difference between a top blog and all other blogs has everything to do with the design and content. If you want people to take your wedding businesses blog seriously then you need to think about it from your bride’s perspective. They obviously are spending a lot of time on sites like The Knot so how does your site compare?

It’s easy to get caught up in the options available to add to your blog but you need to keep it simple. Pick a color scheme and then make sure that you don’t clutter up your blog with lots of links and ads. Keep it simple and keep the content fresh and new. Don’t just write how to articles. Mix it up with more personal content that is applicable (after all you do run a wedding business!) and think about getting some interviews or guest blog posts from people at the top of the wedding industry. For more tips make sure to check out Jack Humphrey’s great article about building a solid A-list blog. What do you think? Is your blog holding its own against your competition?

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