Making sales is the bottom line to any business. After all, if you don’t make sales, you are running an expensive hobby, not a business. So how to do get more brides to buy your stuff? According to Pawel Grabowski it isn’t a matter of luck whether you make a sale, it’s a matter of your attitude. Make sure to read his article for information on how to change your mindset to change your selling attitude.
The reality is that if you meet with a bride and view her as a possible sale she is going to feel like the fatted calf headed to the slaughter. Not a good feeling for anyone, especially a bride. Your job isn’t just to sell her on the product or service you offer, in fact that is secondary. Your real job is to help her solve a problem. Her problem might be the fact that she needs a wedding dress, or having music at her reception. Remember, while your business is just a business to you, it is a tool to solve a problem for her. If you can’t solve her problem and communicate that to her, she’s going to book a different business. What do you think?