Advertising can be expensive, especially if you spend the time writing an ad…and then you get no response. Nada. Not one phone call or email. It can be frustrating.

So how can you make sure that the phone rings? That brides who see your ad will actually take the time to respond?


For an ad to be an effective tool for wedding marketing, it needs to reach your target audience and tell them what you want them to do.  Advertising is all about the end product, that action that you want brides to take when they see your ad. For any ad to be effective, it has to be composed with that end product in mind.

Brides will take action, but only if you tell them what you want them to do.

Steph and Jeff