happy couple

Choices. Every bride is faced with a million choices and let’s face it, she really doesn’t know what to do with all of them. She wants a beautiful wedding and so assumes that she wants all the bells and whistles. In reality however she couldn’t afford the bells and whistles and probably doesn’t even need them. So how do you sell to this bride?

Sean points out in his article on Psychotactics.com that what consumers really need is your recommendation. They need to hear about everything, but once that happens they need someone else to steer them in the right direction. The last thing you want as a wedding business is a bride who impulse buys from you and then comes back for a refund. Find out what she really needs, create a custom package based on one your regular packages and throw in some extras just for fun. You want a happy bride, and the happiest bride is the one who got what she needed, and got some extras that gave her that extra wow factor. What do you think?

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4 thoughts on “How To Help A Bride Get What She Really Wants”

  1. Stephanie Padovani says:

    So glad this is helpful!
    It’s true. In the beginning, we often try to justify ourselves and our value by giving too many choices or doing everything the bride or groom asks for. When it comes down to it, we’re much more valued and appreciated when we first listen to them and ask questions, then cut through all the information and recommend a solution that works for them.

  2. Zara says:

    Nice tip.. something many fail to realize.. i have come across many wedding professionals who would just say yes to anything the bride says which more often than not turns out to be only an instinctive request which she would realize she does not need at all along the way.. our duty is to point them in the right direction..

  3. Beth Sparks says:

    Very good points – thanks so much! When I first started as a wedding planner, I thought that I just needed to have many choices researched, then present them to the bride. But I’ve learned that they really DO want more guidance than that. Too many choices confuse us all, whether it’s for a wedding, or what type of oatmeal we want to buy :-).

  4. Thank you so much for this information ! I am working on sales. Salesmen have been something I’ve looked down on for years. Not just any salesmen or women but the high pressure salesperson.
    The hardest part for me is to see myself as a salesperson. This bit of info posted helps tremdously
    Thanks, Susan

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