I’ve heard people talk about how social media is a free way of marketing, or that it isn’t very effective. Neither perspective is true as the time end effort put into social media marketing can be extensive especially at first when you are building your campaign.

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Rather than throwing out some random thoughts and just trying to get the social media base covered every business that expects results from this form of marketing needs to approach it with a strategy. Karriann Graf says in her blog that you need to start out by asking yourself what the needs of your business are and how social media marketing will help you reach those objectives.

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