If you’ve been in the wedding business very long you have seen a recent change in weddings from being rather cookie cutter in how they are done, to nearly everything being personalized. This extends down to instant cameras with pictures of the bride and groom on them, and couples creating their own fonts for the inscription on the napkins.
Couples want that personal touch which makes their wedding stand out, and makes it a reflection of them rather than a reflection of what their friends and cousins have done. One place where that change has finally reached is in save the date cards. Take it Personally by Christine talks about how Save The Date cards are becoming the norm for every bride, and how they can personalize them with their own pictures for the sake of keeping the wedding invitation more formal.