So, you want brides to subscribe to your email newsletter or blog posts, right?
It is a well known fact that if you give people a reason to do something, there’s a good chance they will do it. Jim Connolly writes about the fact that you will most likely get a significantly better response by offering people a reason to subscribe to your wedding industry newsletter, rather than just asking them to.
Take these examples:
“Subscribe to our wedding industry newsletter today” Vs “Subscribe to our wedding industry newsletter today, for the latest news, information and special offers.”
Which newsletter would you sign up for?
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