Business networking can be fun, but it isn’t something that you do to just get to know the other professionals in your field. Good business networking is a mixture of building relationships and doing it in a way that will encourage sales either from those you network with, or from them giving out recommendations for your business.
One of the simplest ways to keep a new business contact interested in building that relationship is to utilize social networks and email marketing according to an article by Diane Johnson. I know, I know. You don’t want to over sell. That is actually why a lot of businesses will have a newsletter that they email out or post as an article on blogs, Facebook, or whatever else they like to use. It keeps people updated about your business while at the same time keeping things personal. After all, that is what networking and social media is all about.
What are things that you do for business networking that work well for you?