Videos are fun to watch. People like to watch them because they are interesting, fun, and distracting. As Kathy DalPra points out in her article on Bride Appeal however, many business owners have avoided using wedding marketing videos on their websites because they just don’t want to be on video, or don’t have anyone to help them with it.
The good news is that you don’t have to be on video. You can have brides and grooms do video testimonials to share on your website as a way to make your testimonial area more interesting. If you really want to do an information video you can always do a screen capture of a slide show while talking in the background. The bottom line is that if you want to capitalize on people’s fascination with videos you can do it while avoiding doing whatever it is you hate most about being on video. What do you think?