Ah, the world of email marketing. Even if you’re just using it for newsletters or one to two follow up emails to potential brides this is an area where you have to put just as much thought into it as you would a marketing campaign.
Everyone remembers a good advertising slogan and while you aren’t using a slogan in your email subject line it is the main thing that will cause a bride to open your email. Once she has made the decision that she is interested in your subject she expects the content to be high quality, branded (add your logo!), and interesting. Make sure that you content is as well written as an article, and if it is longer use at least one picture to add visual interest. Make sure to check out the great article by Pamela Vaughan for more tips on crafting great emails for your business. How well are your emails work for you?