How To Book Better Wedding Jobs With The 80/20 Rule

Do you feel like you are constantly spinning your wheels and getting nowhere in your wedding business? 

As a busy, passionate wedding professional, it’s common to get stuck in the daily grind of sending emails, tracking down invoices, and serving clients – and forget to stop and think about the bigger picture:

Will this help uplevel my business? 

What can I do to start bringing in more revenue on a more consistent basis? 

Will this get me closer to my wedding business goals? 

If you’re feeling exhausted, lost or frustrated with your wedding business because you’re achieving minimal results from your endless hard work, it might be time to adopt the 80/20 rule. 

“The 80/20 rule, also known as the Pareto principle, is the theory that 20% of your efforts end up producing 80% of the results. However, many wedding businesses are putting in 80% and only receiving 20% of the results. ”

The 80/20 rule can help you change how you run your business, supercharge your efforts and finally achieve the results you deserve. If you want to gain a new sense of excitement for your wedding business and book higher-priced wedding jobs while gaining more free time, grab a pen and paper! It’s time to learn how to apply the 80/20 rule to the important aspects of your wedding business such as productivity, packages, revenue, and investments. 

The 80/20 Rule: Productivity 

Take a moment to look at your schedule: how much time do you spend on tasks for your clients, and how much time do you spend working on your business?You might find that the majority of your time is spent on work that isn’t producing results. In other words,  80% of what you do each day, month or quarter,  is only producing 20% of the results you could have for your wedding business. 

So what can you do to start making your schedule work for you? How can you start producing the results that your business needs??

The best way to figure out the new direction for your wedding business is to think about your goals and whether the way you run your wedding business is supporting these goals or moving you further away.

So, wedding pro, what are you trying to accomplish? 

• Be more strategic with how I spend my time. 
• Reduce my hours without affecting my revenue.
• Move away from a side hustle into a full-time gig.
• Get better results from all my hard work.
• Prevent burnout.

Once you have figured out your overall goal for your wedding business, we recommend writing them down either on paper or in a digital format. Then write down two or three activities that you can begin incorporating into your daily or weekly schedule that are going to help you accomplish each specific goal. 

By ticking off these activities every day or every week, you will gradually push your business in a new and exciting direction and book more wedding jobs without burning out.  

The 80/20 Rule: Packages and Revenue 

If 80% of the packages and services you offer your couples produce 20% of your revenue, it’s time to start focusing more on your higher-priced packages. Here’s how!

Start promoting your higher-priced packages more often:

• Change up your marketing messaging regularly to start focusing more on your higher-priced packages. 
• Start sending out more emails that promote the higher-priced packages and premium add ons that you offer.
• Start promoting the luxury elements of those high-end packages in your social channels, on your Instagram, on Facebook, etc. 
• Remember, you can always start high and then offer it down based on the needs of your couples.

By making these changes to your sales approach, you will help your couples understand your luxury higher-priced packages and get them excited to book those high-end inclusions. In addition, this simple shift will enable you to flip your effort vs. result and finally start receiving 80% of your revenue from only 20% of your packages!

The 80/20 Rule: Investments

This is where the goals that you identified earlier come in handy. How quickly you hit your  goals will be partly based on the type of investment that you’re putting into your wedding business, because ultimately:  

20% of the investments you make in your wedding business will end up producing 80% of the increased revenue. 

So what are different ways you can invest in your wedding business? 

This is going to depend on your specific goals and your wedding profession. Here are a couple of examples: 

Invest in an Additional Team Member

By bringing in a second videographer you can offer a higher level of service, enabling you to provide a higher package.

Invest in a Second Location 

By adding a second location at your wedding venue, you will be able to book two weddings in one day. 

Invest in Education:

Investing in extra training and courses, expert mentors or specialized coaches, will enable you to always improve the tools you utilise to run a successful wedding business. 

By figuring out what will make a greater return on investment based on the goals that you identified earlier, you will finally get the results you deserve in your wedding business. 

Ready To Book Better Wedding Jobs with the 80/20 rule?

By first identifying your new wedding business goals, you will be able to apply the 80/20 rule to the essential aspects of your business, such as productivity, revenue, and investments. This simple but effective concept will enable you to supercharge your efforts, see new opportunities, and achieve a renewed sense of excitement for your wedding business.  

Want to supercharge your efforts in your wedding business?

If you want a marketing specialist from Book More Brides to review your sales packages and marketing messages and make sure your wedding business is going in the right direction book a free consultation here. 

Want to invest in additional training or one-on-one coaching for your wedding business?

If you’d like a step by step action plan to attract high-end couples and book weddings at the price you really deserve, check out our Wedding Business Acceleration Membership here

Need more in-depth training to really uplevel your wedding business? 

Our 12-month wedding business growth program combines simple but powerful marketing, sales and business education with one-on-one mentorship and group support. Check out our Growth Academy coaching here