Happy_Couple_2If you pick up a wedding magazine you will be blown away by the price of the weddings, and the pure extravagance of the entire event. This has probably been the case for decades but what it doesn’t tell you is that real weddings have very little to do with the marketing ads.

According to a great article on Think Like A Bride couples are working together on financing the wedding. That simple change is becoming a foundation for the couple to work together on the planning more which means the wedding is becoming more about the relationship and less about an extravagant party. What does this mean for wedding businesses? It means you need to market less from a showroom perspective and more from a down home relationship perspective. If you can do that couples everywhere will thank you.

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6 thoughts on “How The American Wedding Is Changing”

  1. Anonymous says:

    Thanks Stephanie! Very true indeed! I think that this is the signs of the times too. For all couples who can afford a nice, extravagant, big wedding, they will go all out. But for couples with limited budget, they tend to scale things down, and focus more on the meaning of the day. As a wedding photographer, when consulting with our prospective clients, I always keep reminding them that it is their day, focus on what they really want, and the real meaning of the day, and don’t let anyone else interfere with their decisions. You don’t know how many couples I have worked with in the past, let other family members drive their decision making process.

    I think that it is always a nice idea to involve the groom too. It used to be that 4 or 5 years ago, I would see the grooms distant themselves from the decision making, simply by saying things to the bride like “just get whatever you want honey, it’s fine with me!”. I see that happening less and less now, with the grooms actually want to participate in the planning process.

    Time is changing!

  2. Anonymous says:

    Hi Stephanie,
    Thank you for posting this article. As one of my mottos, I agree 100%! The celebration of two people choosing to spend the rest of their lives with each other should be about the relationship. The wedding is merley a small reflection of their love for each other.

  3. Anonymous says:

    We are seeing a lot of Do it yourself brides coming in. They want to be involved in all the small details. Some are making their own invitations, some their own brides maid gifts or wedding favors. It is not always about saving money. I agree that they trend is going towards that “personal touch”.

  4. Anonymous says:

    Excuse my ignorance but I’m not familiar with what a ‘down home relationship perspective’ is yet alone how to market to it!!

    In the UK there has been a distict shift away from the parents of the bride paying for much of the day to the couple ‘paying there own way’ and I like to provide as much general advice to couples as they want/need, particularly with regard to setting a budget.

  5. Anonymous says:

    Excellent! It is nice to see that the real meaning of weddings is become more of the tradition!

  6. Anonymous says:

    That was a fascinating read Stephanie! As a wedding business owner, as well as an unmarried guy, I’m put in an interesting position when it comes to this field. I always believe the marketing advice from blogs that talk about something I can relate to.

    This post is a fine example of that, since I feel I would get just as involved in planning my wedding as my future wife would. I think weddings are an experience that should be shared between the couple.

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