Mobile websites and apps are the rage right now amongst large businesses, but small businesses are ignoring the opportunity as they think that it is too expensive to even attempt. The good news is that large companies like Groupon are allowing other businesses to use their application base, brand it for themselves, and make a splash!
The reason why a business in the wedding industry may want to consider either a mobile compatible site (a condensed version of their real site) or even more so a mobile app is because so few companies are doing it at this point. This means you will stand out to an extent that can’t be equaled on any other level and will reach a huge audience. Gretel Going (a partner at Channel V Media) recommends that small businesses check out what the big companies are doing, and use their apps and resources to build up your mobile business.