How long a day does it take you to post Facebook fan Page updates, Tweets, etc.? For most wedding businesses it becomes next to impossible to keep all the social networks up to date due to the time involved in getting those posts up.
Hootsuite is one of the best platforms out there built to smooth out this process. The free plan allows you to connect all of your social networks and post Twitter length updates for all of them at one time. Not only that, but you can even schedule posts months in advance, and they have a tool to shorten your URL’s.
The paid subscription goes far beyond the basic level. You can track the stats of the clicks your URL’s are getting, stats on popular tweets, access to Google Analaytics and Facebook Insights and more. Michael Gray of Graywolf’s SEO Blog writes in depth about the features of Hootsuite.