Create a Year’s Worth of Content in Less Than 20 Minutes

 by Debby Dowling If you’re doing any marketing online, you know the key to being successful isn’t just having a newsletter, a blog, or Facebook and Twitter accounts. While those things are all wonderful waysto promote you and your business, if you don’t have any content to add to them, they’re totally worthless. Coming up with […]

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Why the Bride Isn’t Interested In What You Have to Say

  Lately, we’ve been talking (writing, video-ing, eating, drinking, sleeping) about the power of using EMAIL to capture leads and follow up with them automatically. (If you don’t know what I’m talking about, check out the videos here to get all the juicy details.) We’ve related our success with this strategy and how it’s also […]

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Answers to Your Questions About the Automatic Expert System

  Since we started our new free video series a few weeks ago, we’ve been simply flooded with email questions about the Automatic Expert System! Since it would be nearly impossible to answer them all individually, I’ve put together our answers to the most frequently asked questions… What exactly IS this Automatic Expert System and […]

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“How Do I Get More Leads for My Wedding Business?”

It’s the #1 question of wedding vendors. We’re really good at what we do, but probably not quite so good at the marketing and selling part. Are you sick of dealing with “price shoppers”? Tired of calling and emailing brides to get NO RESPONSE? Frustrated with all the time you spend following up on leads […]

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Top Wedding Vendor Questions

brides parade

These are the most Frequently Asked Questions of wedding vendors and blog posts that offer tips and strategies to answer them. We’ll be adding to this list as we go, so if you have a question you’d like us to answer, please leave a comment and we’ll get to it as soon as we can. […]

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Free Advertising: Pitching The Press

I’m a huge fan of free advertising.  Press releases are a powerful “free” way to get PR. Admittedly, I have not taken advantage of this medium anywhere near the level I should. Time for a public declaration. “In 2011, I will take full advantage of the power of press releases!” Care to join me? Press […]

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How Do I Get More Leads For My Wedding Business?

two hands

More Leads = More Weddings One of the biggest challenges we face as wedding professionals is getting more leads.  When you attract more phone calls and email inquiries from brides, you have the chance to book more weddings.  It’s a pretty simple equation, really. Let’s say that right now you get 10 leads per week […]

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The Top 10 Wedding Trends of 2011

The Perfect Wedding Guide gave their take on the upcoming wedding trends we’ll be seeing in 2011. Some their predictions are a little surprising.  Here are some of the trends I’m seeing here in our New York market: More mid-week weddings.  This month we had two! Inexpensive wedding favors or donations instead of favors. Less […]

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The 4 Keys to Business Success with Social Media

Most wedding vendors agree that they ought to be using social media to market their wedding businesses. The problem is that most of us don’t know HOW to do it. Check out this blog post to learn who Mashable readers identified as the top 5 businesses that excel in customer relations on social media. You […]

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