2013 Wedding Vendor Survey Results – Kindle Winner Announced!

Last week we surveyed our audience of wedding professionals to find out what your biggest challenges are and what we can do at Book More Brides to make your life a whole lot more profitable and FUN. We promised to use these results to improve the articles and videos we make this year (I do solemnly swear!) and to share
Book More Brides Sweepstakes: Win a Free Kindle Fire

Happy (Almost) New Year! Man, this year flew by and the New Year is bearing down on us. Steph and I are mapping out our goals for next year (things like learning mind control and having my own hit TV show.) OK, those are aspirational goals. Maybe picking up my dirty clothes each day is a more realistic start. New
How to Use the Starbucks Tactic to Raise Your Prices

by G.E. Masana By now, you may know you need to earn a little more than you currently do if only because Starbucks just introduced it’s most expensive coffee ever. At $7 for a 12 ounce cup, or $40 for an 8 ounce bag, their new specialty coffee sells at about a 50% premium over their already higher priced coffee.
Do Bridal Lead Lists Actually Work?

Question: HI Stephanie & Jeff, Still benefiting from your Book More Brides videos, excellent value for money. You raised an interesting point about having leads stopped, one of the biggest providers I have been using for years has just stopped his business. I know you are on the other side of the pond but do you know of any good firms that
Two Questions That Can Transform Your Wedding Business

It’s my goal to learn something new to use in our wedding business whenever I go somewhere new. Geeky, I know, but as my step-son would say, “That’s how I roll.” Attending the 50th birthday/promotion celebration for one of Jeff’s childhood friends was no exception. As a totally unrelated side note, we both learned something important about showing up on
7 Ways to Grow Your Wedding Business During the Holidays

While the wedding season is winding down for a lot of pros, there’s still much to do. And there’s no reason why you can’t boost your bottom line during the holiday season, too. Here are some ideas you can use to market your wedding business, make more sales and earn referrals during the holidays. 1. Tap Into Holiday Buying Power
Urgent Pinterest Update for Wedding Pros

Just last week Pinterest introduced a new feature you need to know about: Pinterest business accounts. While there really aren’t any benefits to having a “business” account versus a “personal” one right now, if you’re already using your Pinterest account for your business, you need to convert it to a business account as soon as possible. Here’s why: Pinterest updated
Wedding Marketing Lessons from the Presidential Campaign

Confession: I am a political junkie. We just survived the Presidential election. Call me weird, but I actually enjoy the election season game. Let me be clear; I hate robo-calls, and I don’t particularly enjoy watching two people try to destroy each other. The negative part isn’t very fun. I love the creation of the candidate’s image, the branding process,
Same Sex Marriage and the Wedding Industry: Hype or Salvation?

With the recent Presidential Election, as polarizing as it was, another equally hot issue made it way onto the books with the passage of laws in three more states legalizing same sex marriage. Right now, same sex marriage is legal in nine states: Connecticut, Iowa, Maine, Maryland, Massachusetts, New Hampshire, New York, Washington and Vermont, plus Washington D.C. This is
Ready to Act Fast? Free Surprise Bonus for Busy Wedding Pros!

A couple weeks ago I asked this question… If you could have a training created to show you how to do ANYTHING, what would it be? We got dozens of emails from wedding vendors with so many good suggestions that my head was spinning! We’ve picked the most popular request to include FREE as a last minute, surprise bonus when
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