Nearly everyone who has a website or blog has heard of SEO (Search Engine Optimization) and knows the importance of utilizing it for marketing. However it is easy to do the basics and think that is all you have to do. That results in a small return for the amount of time put in.
There are a lot of free tools out there to help businesses who can’t afford to hire a SEO specialist. You don’t have to be a specialist to get a huge boost with the SEO on your wedding business website.
Google Keyword Tool helps you find the best keywords to use on your website and in articles. Rank Checker from SEO Book helps you see where you rank with multiple search engines, and Ontolo’s Query Generator helps you find potential guest bloggers which will help you build your incoming links. For more programs and information on how to boost your SEO marketing check out Ken Lyons (Senior Online Acquisition Marketing Manager at WordStream, Inc) post.