Upgrade Wedding Business What does six seconds mean to your wedding business?  Well, when it comes to the online world, it means everything. “When an engaged couple lands on your website, they will decide if they want to learn more about you or cross you off their list of maybes, in only SIX SECONDS.” So, you have six seconds to

Write Engaging Website Copy If you’re not booking enough brides in 2021, it might have more to do with your website messaging than you think. When a potential couple lands on your website homepage, excited to finally find their perfect wedding photographer, venue, or florist, the wrong messaging can quickly scare them back to their google search.  “People don’t care

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors Over the past year, there was a lot of uncertainty for our couples and their wedding day which meant there was a lot of uncertainty for us wedding pros too.  Fortunately, most states across the US have now completely reopened and there is a huge wedding boom happening

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors The image on your website homepage is more important than you think.  If this main image is too generic, confusing, or showing a stressful experience, it could be the reason you are not getting enough bookings.  The goal of your homepage image is to have a potential couple

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors Which couples are the right fit for you – and which ones are NOT the right fit? Can you answer this question quickly right now? Better yet, does your website copy clearly answer this question?  Clearly telling potential couples who you want to work with, and who you

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors How many times do you follow up with a lead before you quit? 2 or 3 times? Never more than 5!  “Till death do us part”?  Most wedding professionals don’t follow up enough to get booked couples. They only follow up 3 or 4 times within the first

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors If I asked you today, “What do your couples want from you?” Or “What are your couples buying from you?” what would you say? Your answer might be similar to the ones I receive in the beginning of our Booked and Busy 5 day training program: Photographer: A

Growing your wedding business successfully requires more than just your passion, talent, and hardwork. A successful business requires you to be good at making sales.  Because without sales you don’t have a successful business – you have a hobby! If you’re like most business owners you probably don’t enjoy the sales part of your job. That’s because you are offering

If you are looking for an easy way to land top-paying clients, then you probably won’t land top-paying clients. It’s a hard truth but you need to hear it. The solution to landing top-paying wedding couples is simple, but it’s going to take hard, intentional work!  So often we find ourselves looking for the next quick fix to level up

When was the last time you Googled yourself? It’s probably been a while. So… Go ahead and do it now. Open up Google, type in your name and hit search. I’ll wait. (If you have a maiden name or nom de plume, you’ll want to search for that, too.) What do you notice at the top of the page? You’ll