6 Embarrassing Reasons the Bride Blew You Off

Dismayed bride

How do you get brides to respond? Here’s the all too frequent scenario:     Bride (or groom) emails you asking for your “prices and packages.”     You respond promptly with your best professional response and…     NOTHIN’. (Insert cricket sounds here.) What the heck is going on?  They emailed YOU for information, which means they […]

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Writing The Perfect Wedding Business Emails

email invitations

Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west […]

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Is This the Death of Direct Mail?

coffee break

Not too long ago, a wedding vendor sent us an email claiming… Direct mail is DEAD. Certainly direct mailings lack the marketing sex appeal of social media darlings like Pinterest and slick mobile-friendly technology. I mean, who uses snail mail anymore? We even nicknamed it after a SLUG, for goodness sake; it’s icky, slimy and […]

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