The #1 Disastrous Mistake Wedding Businesses Make With Email

Featured image for u201cThe #1 Disastrous Mistake Wedding Businesses Make With Emailu201d
Question: How do I get bridal show leads to respond to my email? “My name is Cynde I purchased your system last year as a wedding planner and it had amazing results – I was meeting and booking brides. But now I recently purchased a wedding chapel and need your help.  I am applying your ‘Price shoppers’ email to inquiries

Don’t Let the Gmail Trap Block You From Brides

Featured image for u201cDon’t Let the Gmail Trap Block You From Bridesu201d
By Kathy DalPra The tech world is all a-buzz this week with news of Google’s recent changes to the way Gmail handles incoming email. Why? Because the new system is automatically deciding where incoming mail should go, and if you don’t prepare your email subscribers, your messages might get the boot. Which means, sooner or later, your prospects will forget

The Secret to Relentless Follow Up Brides Actually Love to Get!

Featured image for u201cThe Secret to Relentless Follow Up Brides Actually Love to Get!u201d
If you’ve watched our latest video series revealing the  7 Embarrassing Reasons Why the Bride Blew You Off, you know that a bride or groom typically needs 5-12 contacts with your business before booking. Well, if you didn’t know before, you know it now! At any rate, the big question is, “How do I follow up that much without ticking

6 Strategies For Creating Effortless Content for Your Wedding Blog, Videos, Emails and Tweets

Featured image for u201c6 Strategies For Creating Effortless Content for Your Wedding Blog, Videos, Emails and Tweetsu201d
Question: How do I come up with new information for my blog, email newsletter/ezine, free Bride Bribe, videos, etc? Hi, guys! Here’s my question, though.  And it really doesn’t just apply to Bride Bribes.  How do you come up with different information for the Free Offer, blog posts, and ALSO an ezine/newsletter?  I am totally overwhelmed.  Not to mention that

Writing The Perfect Wedding Business Emails

Featured image for u201cWriting The Perfect Wedding Business Emailsu201d
Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that

Why You Need To See Your Business Like Your Brides See It

Featured image for u201cWhy You Need To See Your Business Like Your Brides See Itu201d
There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and might have the highest quality

Email Follow Up Brides Love! Wedding Marketing Tips Video #2

Featured image for u201cEmail Follow Up Brides Love! Wedding Marketing Tips Video #2u201d
Ever get stuck in a rut with a bride emailing you over and over about the same things? Yes, it happens all the time, to everyone. So how do you get the bride out of that rut and get her to take action? That is exactly what Stephanie and Jeff cover in their awesome wedding marketing tips video. Watch Stephanie

Is This the Death of Direct Mail?

Featured image for u201cIs This the Death of Direct Mail?u201d
Not too long ago, a wedding vendor sent us an email claiming… Direct mail is DEAD. Certainly direct mailings lack the marketing sex appeal of social media darlings like Pinterest and slick mobile-friendly technology. I mean, who uses snail mail anymore? We even nicknamed it after a SLUG, for goodness sake; it’s icky, slimy and slow. Ah, that’s just the

2 Simple Tricks To Improve Email Marketing Results

Featured image for u201c2 Simple Tricks To Improve Email Marketing Resultsu201d
Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes from every possible background and

The Issue Behind Brides Ignoring and Unsubscribing From Your Emails

Featured image for u201cThe Issue Behind Brides Ignoring and Unsubscribing From Your Emailsu201d
The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important thing you have to incorporate