The #1 marketing resource for the wedding industry
By Kathy DalPra The tech world is all a-buzz this week with news of Google’s recent changes to the way Gmail handles incoming email. Why? Because the new system is automatically deciding where incoming mail should go, and if you don’t prepare your email subscribers, your messages might get the boot. Which means, sooner or […]
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If you’ve watched our latest video series revealing the 7 Embarrassing Reasons Why the Bride Blew You Off, you know that a bride or groom typically needs 5-12 contacts with your business before booking. Well, if you didn’t know before, you know it now! At any rate, the big question is, “How do I follow […]
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Question: How do I come up with new information for my blog, email newsletter/ezine, free Bride Bribe, videos, etc? Hi, guys! Here’s my question, though. And it really doesn’t just apply to Bride Bribes. How do you come up with different information for the Free Offer, blog posts, and ALSO an ezine/newsletter? I am totally […]
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Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west […]
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There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and […]
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Ever get stuck in a rut with a bride emailing you over and over about the same things? Yes, it happens all the time, to everyone. So how do you get the bride out of that rut and get her to take action? That is exactly what Stephanie and Jeff cover in their awesome wedding […]
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Not too long ago, a wedding vendor sent us an email claiming… Direct mail is DEAD. Certainly direct mailings lack the marketing sex appeal of social media darlings like Pinterest and slick mobile-friendly technology. I mean, who uses snail mail anymore? We even nicknamed it after a SLUG, for goodness sake; it’s icky, slimy and […]
Click Here to Continue Reading...Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes […]
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The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important […]
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“How do I get brides to respond to my emails?” This is one of the biggest questions about follow up that we got from the wedding vendors we surveyed before creating our free video series on follow up for the wedding business. It makes sense; if you can’t get brides and grooms to even respond, […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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