Question: How do I get bridal show leads to respond to my email? “My name is Cynde I purchased your system last year as a wedding planner and it had amazing results – I was meeting and booking brides. But now I recently purchased a wedding chapel and need your help.  I am applying your ‘Price shoppers’ email to inquiries

By Kathy DalPra The tech world is all a-buzz this week with news of Google’s recent changes to the way Gmail handles incoming email. Why? Because the new system is automatically deciding where incoming mail should go, and if you don’t prepare your email subscribers, your messages might get the boot. Which means, sooner or later, your prospects will forget

If you’ve watched our latest video series revealing the  7 Embarrassing Reasons Why the Bride Blew You Off, you know that a bride or groom typically needs 5-12 contacts with your business before booking. Well, if you didn’t know before, you know it now! At any rate, the big question is, “How do I follow up that much without ticking

Question: How do I come up with new information for my blog, email newsletter/ezine, free Bride Bribe, videos, etc? Hi, guys! Here’s my question, though.  And it really doesn’t just apply to Bride Bribes.  How do you come up with different information for the Free Offer, blog posts, and ALSO an ezine/newsletter?  I am totally overwhelmed.  Not to mention that

Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that

There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and might have the highest quality

Ever get stuck in a rut with a bride emailing you over and over about the same things? Yes, it happens all the time, to everyone. So how do you get the bride out of that rut and get her to take action? That is exactly what Stephanie and Jeff cover in their awesome wedding marketing tips video. Watch Stephanie

Not too long ago, a wedding vendor sent us an email claiming… Direct mail is DEAD. Certainly direct mailings lack the marketing sex appeal of social media darlings like Pinterest and slick mobile-friendly technology. I mean, who uses snail mail anymore? We even nicknamed it after a SLUG, for goodness sake; it’s icky, slimy and slow. Ah, that’s just the

Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes from every possible background and

The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important thing you have to incorporate