Get Wedding Business Referrals Is it enough for your wedding couples to just be satisfied? If you’re satisfied with a service or product, it means that you got what you expected—nothing more, nothing less.  However, in an industry that thrives off referrals, wedding professionals need to surpass expectations. You want your couples to know you went above and beyond for

How do you get brides to respond? Here’s the all too frequent scenario:     Bride (or groom) emails you asking for your “prices and packages.”     You respond promptly with your best professional response and…     NOTHIN’. (Insert cricket sounds here.) What the heck is going on? They emailed YOU for information, which means they must be interested. Right? What

“It’s very frustrating to be hung up on when I call, or to receive a nasty e-mail telling me to stop e-mailing, when they are the ones who contacted me in the first place and all I am trying to do is follow up with them. Why is it so hard for the bride to let me know she went

It’s the little things that make a big difference. Especially with EMAIL. It’s incredibly frustrating to get wedding leads by email because it’s like you’re working with your hands tied behind your back. You don’t have your winning smile, that engaging voice, or the gorgeous photos on your website to win them over. It’s just a bunch of black and

Anyone else sick of brides and grooms who inquire about hiring you for the wedding and then DON’T RESPOND when you get back to them? If this happens to you, it’s likely that you’re making a critical mistake.  It’s one of the 10 Fatal Follow Up Mistakes of Wedding Businesses we share in this video series. This mistake means wasted

If there’s one thing I simultaneously love and hate more than anything else, it’s EMAIL. Email allows you to communicate with someone for free, gather information, attract and nurture relationships, and much of it can be done automatically.  It doesn’t get much better, unless you throw in a massage and chocolate covered strawberries. But email also has a dark side.

“Couples get bombarded with literally thousands of emails from venues, florists, photographers, etc. after a bridal show.  So they’ve started giving fake email addresses when registering. How do you follow up with them when they won’t give you a real email address?” Be Cool, Be Smart and EARN a Response Pardon me for interrupting your whine, but… If giving up

Question: How do I manage my client response emails when I have multiple team members? “Hi Stephanie and the BMB team, Just a query about personalising emails. We’re a tiny outfit and we share the response on customer service emails.  A lot of our customer service responses are sent out by Jugee my right hand lady and Customer Service “Team”!

Question: How should I respond to email leads when they ask for prices? “Thank you for sharing your videos about the automatic expert system. I would like to implement it in my business. I have a question though about brides that contact you directly (they don’t sign up for your newsletter or the bride “bribe”). I am assuming it’s not

Confession: I am obsessed with email. I’m obsessed with learning what gets people to OPEN emails, CLICK through and take ACTION. It’s part of my mission to reveal the secrets of capturing more leads and turning them into booked weddings with “wicked smart” follow up that works. Your email subject is the #1 factor determining whether your email gets opened