By Kathy DalPra

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The tech world is all a-buzz this week with news of Google’s recent changes to the way Gmail handles incoming email. Why? Because the new system is automatically deciding where incoming mail should go, and if you don’t prepare your email subscribers, your messages might get the boot. Which means, sooner or later, your prospects will forget about you.

What You Need to Know

Google modified the Gmail inbox to include 3 sorting tabs: primary, social and promotions. The “promotions” tab is where Gmail routes messages that don’t come from friends and family. And since most Gmail users aren’t likely to view their “promotions” tab too often, it’s also where email marketing goes to die.

Gmail Inbox Changes

We want to keep your email messages as far from this tab as possible. To do that, you’ll need to educate your subscribers on how to direct Gmail to put your messages in the “Primary” tab instead of the “Promotions” tab.

Here’s What To Do

I’m going to provide you with the exact steps that you’ll want to pass on to your subscribers. I’m going to use Jeff & Stephanie of Book More Brides as our case study on how it’s done.

IMPORTANT: Please make sure to follow these steps in your own Gmail account where you receive email messages from Book More Brides.  Otherwise, you won’t get their email messages either!

Step 1

Log into the Gmail account you use to receive messages from Book More and search for “[email protected]

Gmail Inbox Search

Step 2

Drag any email message from “[email protected]” to the “Primary” tab. This will tell Gmail that its a safe email and belongs under the “Primary” tab, not the “Promotion” tab.

Gmail Inbox Primary Folder

Step 3

A pop-up will appear asking you if you want all future messages from [email protected] to be organized under the “Primary” tab. Select “YES”!

Extra Credit

To really make sure Gmail knows Jeff & Stephanie are safe senders, hover your mouse over any message from “[email protected]” and add it as a new Contact in your Gmail address book. This will also “whitelist” the email address so it doesn’t get bounced to the wrong folder or tab.

Gmail Add Contact

Now, once you’ve tested these steps yourself, using Jeff & Stephanie as your sample, share these same instructions with your own email subscribers so your messages will be safeguarded for them too.

kathy-dalpra-200About the Author:
Kathy DalPra is a bridal-preneur who unexpectedly fell in love with web design and SEO. Today she helps other wedding professionals use their website to get more traffic, leads and inquiries so they can create a thriving wedding business in any economy. Learn how to turn curious visitors into paying brides™ on her website at

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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One thought on “Don’t Let the Gmail Trap Block You From Brides”

  1. Kathy says:

    Hi Jim – yes, that is a challenge. I would just make sure that a) you’re only sending email to those that sign up at your space (rather than to every single attendant at the show) and b) you verbally prepare them for what might happen to your emails if they use Gmail. This way, they know what to expect. Alternatively, you can type up Gmail instructions on little notecards and hand them out to all the brides that sign up to your list with a Gmail address. I know it’s a big pain. I don’t like it anymore than you 🙁

    Hi Katherine’s Confections – – I believe Google is rolling out the new format in batches; so while some of us already see the changes, others may not for several weeks. Thanks for the question!

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