How to Win Friends and Referrals in the Wedding Business

Featured image for u201cHow to Win Friends and Referrals in the Wedding Businessu201d
Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my website. “Anyway, my question: I’m

10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell You

Featured image for u201c10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell Youu201d
This is a letter written to brides and grooms in response to repeated negatively biased news programs and “expose’s” about wedding industry scams and ripoffs. 1. We spend WAY more than 4 hours on your wedding. Couples are often shocked at the price tag attached to their wedding services.  “But I’m only hiring you for four hours!” is a common

How to Move to the Top of the Bride’s Booking Priority List

Featured image for u201cHow to Move to the Top of the Bride’s Booking Priority Listu201d
Question: How do I get brides to think about booking ME first? “My question is how to get brides to focus more on their hair??? By the time they get to thinking about their look, they’ve spent so much on the venue, photos, dress and flowers the hair is practically an after-thought!!  Thanks again.” Answer: We get asked variations of

5 Tricks That Leave Brides Hot and Bothered About Hiring You

Featured image for u201c5 Tricks That Leave Brides Hot and Bothered About Hiring Youu201d
Question: How can I write an email that gets brides to take action? “****The webinar was great informational last night,  I created this [email to send to brides] and wanted to know your thoughts.” Dear Stepanie, Hope planning is going well for your upcoming May 5th wedding. I just finished read a book where one of the chapters gave 7

Want Brides and Grooms to Notice You? 3 Ways to Stand Out From the Herd

Featured image for u201cWant Brides and Grooms to Notice You? 3 Ways to Stand Out From the Herdu201d
When a bride or groom contacts you, there’s a pretty good chance that they’re also reaching out to several of your competitors.  That first impression means everything! Here are three strategies that you can use to immediately start winning them over. Strategy #1 – Send an instant video response. How are your competitors responding to a lead? More than likely,

The Secret to Relentless Follow Up Brides Actually Love to Get!

Featured image for u201cThe Secret to Relentless Follow Up Brides Actually Love to Get!u201d
If you’ve watched our latest video series revealing the  7 Embarrassing Reasons Why the Bride Blew You Off, you know that a bride or groom typically needs 5-12 contacts with your business before booking. Well, if you didn’t know before, you know it now! At any rate, the big question is, “How do I follow up that much without ticking

4 Unconventional and Super Effective Tactics to Get a Bride to Respond Now

Featured image for u201c4 Unconventional and Super Effective Tactics to Get a Bride to Respond Nowu201d
Now that you know what NOT to do when you respond to that lead, let’s get to the good stuff! Here are four strategies that leave her begging for more.  (Watch our free video series to learn how to follow up automatically!) 1. Respond instantly with video. Fast response is critical.  The best time to respond is within 5 minutes. 

7 BS Facts About Brides Everyone Thinks Are True

Featured image for u201c7 BS Facts About Brides Everyone Thinks Are Trueu201d
I’ve been in the wedding business a while…over 12 years, in fact…and in the process I’ve crossed paths with more than a few brides.  There are a few misconceptions about them that I simply must expose.  *deep breath*   WARNING:  Prepare yourself for a healthy dose of sarcasm.  All those lacking a sense of humor, turn back now. 1.  Brides

Why You’re Not Doing Your Job as a Wedding Pro

Featured image for u201cWhy You’re Not Doing Your Job as a Wedding Prou201d
What is the goal of your wedding business? There are a lot of ways to answer that question.  You might answer with a lofty mission statement, “to provide couples with the best wedding EVER!” Or you could list the awesome features of your product or service.  You could say simply, “My goal is to make money.” No matter what type

The 7 Deadly Mistakes of Wedding Vendors That Can Destroy Your Business

Featured image for u201cThe 7 Deadly Mistakes of Wedding Vendors That Can Destroy Your Businessu201d
  I talk to wedding vendors almost every day.  They are my clients, my peers, and my friends.  Lately I’ve been searching for the answer to one thing… What makes the difference between the wedding vendors who PROSPER during difficult economic times and the ones who SUFFER? Jeff, full of compassion as he is, likes to say this is, “Darwin