How to Deal With Rumors, Gossip & Bad Mouthing in the Wedding Industry

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  Question: Another wedding pro is bad mouthing us to our brides.  What should we do? Hi Stephanie! I noticed that couples we met with weren’t hiring us, which was unusual because we used to have a very high booking rate. Then I found out that another wedding vendor I’ve been referring has formed a clique with a few other

What One Crazy Surprise Party Taught Me About the Wedding Business

Featured image for u201cWhat One Crazy Surprise Party Taught Me About the Wedding Businessu201d
Jeff just celebrated a milestone birthday.  I’ll give you a hint about which one it was with this photo… No, that’s not a pretty girl.  It’s Jeff in full 80’s rockstar attire!  Jeff’s sister was kind enough (ha!) to enlarge this image and turn it into a giant birthday boy sign.     I’m not sharing this to embarrass Jeff

3 Strategies to Powerfully Attract Your Ideal Wedding Clients

Featured image for u201c3 Strategies to Powerfully Attract Your Ideal Wedding Clientsu201d
Question: Most of the couples in my area are NOT my target clients.  How can I find the couples who are looking for my services? “Hello! I love your website. I am a Certified Celebrant and Wedding Officiant based in Miami, FL. I am just starting out and specialize in writing and performing wedding ceremonies for the religiously unaffiliated, interfaith

How NOT to Get Referred By Other Wedding Pros

Featured image for u201cHow NOT to Get Referred By Other Wedding Prosu201d
Guest post by Jennifer Blaske I wanted to share something with you guys that I thought might be good blog fodder.  It’s a perfect complement to your blog post about “Why Your Networking Sucks.” Here’s the story… On a Facebook group for local wedding professionals, someone posted, “If anyone needs a [type of wedding pro], contact me” and a website

Why Your Networking Sucks and How to Fix It

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The way most wedding vendors try to network and build referrals relationships is DEAD WRONG. They do things like: Handing out stacks of cards to people they’ve just met. Telling everyone how amazing their business is–before they even have a chance to ask. Asking people to refer them at the first meeting. There is nothing inherently wrong with any of

4 Steps to Get Real Bride Leads With Facebook

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by Gary A bride lead…because of a picture of a wedding cake on Facebook? YES, this actually happened and no, I’m not a baker, cake designer or decorator.  I’m a DJ.  The bride happened to be friends with the person who designed the cake, and she discovered my DJ service by seeing the cake her friend had made. With all

The Surprising Truth About Where Brides and Grooms Really Go to Hire Their Vendors

Featured image for u201cThe Surprising Truth About Where Brides and Grooms Really Go to Hire Their Vendorsu201d
Where do brides go to find their wedding vendors? The truth about what really works to attract high quality leads and turn them into booked weddings is somewhat surprising. In order to really laser target the couples you want to attract, you need to understand how they plan their weddings, where they search for products and services and how they

A Dozen Simple Ways to Soar to the Top of the Preferred Vendor List

Featured image for u201cA Dozen Simple Ways to Soar to the Top of the Preferred Vendor Listu201d
Jeff and I had the pleasure of attending Steve Moody’s entertaining presentation, “Soaring to the Top of the Preferred Vendor List,” at EPMEN 2013.  Between chuckles over Steve’s antics, I managed to jot down some highlights. Getting on the venue’s preferred vendor list is all about the relationship you create with them, and it hinges on everything you do before,

What Seinfeld Can Teach You About Booking More Weddings

Featured image for u201cWhat Seinfeld Can Teach You About Booking More Weddingsu201d
There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!” George decides to do the exact opposite of everything he would usually do.  As a result, he lands

5 Powerful Strategies to Wow Couples and Prove Your Value

Featured image for u201c5 Powerful Strategies to Wow Couples and Prove Your Valueu201d
More lessons learned from this year’s EPMEN conference, this time from Peter Merry’s presentation, “Showcase Your Value!” Peter is a WED Guild entertainment director who commands a rate of $5,000 and above for his services.  How does he pull it off when couples seem increasingly price focused? A few highlights from his presentation for communicating your value at the consultation