How Do I Book Up My Less Experienced DJs When Couples Want Me?

Featured image for u201cHow Do I Book Up My Less Experienced DJs When Couples Want Me?u201d
“My problem isn’t actually booking more work for me in the summer, it’s booking more work for my head DJ, who is amazing by the way. Brides think they want me because they read about me on some blog or site… but I am already booked every Saturday except one this summer. I actually had one groom say, ‘I don’t

The 4 Things You Must Do After Booking to Create a Raving Client

Featured image for u201cThe 4 Things You Must Do After Booking to Create a Raving Clientu201d
By Alyssa Johnson There is nothing like planning a wedding to bring out the anxious in an otherwise calm and carefree bride or groom. I can attest to that – I just got married in early March, and the whole process definitely brought out the crazy in me. I thought I had an easy time of it, too, because I

WeddingWire Advertising Review: Wedding Pro Success Story

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Does WeddingWire advertising really work to get leads? I interviewed Chris Whitehead, Atlanta wedding and corporate events entertainment specialist at Atlanta DJ Online, to learn the unconventional strategy he’s been using to get high quality leads and book weddings with WeddingWire. The Challenge Chris’ WeddingWire featured listing was competing with dozens of other DJs.  He needed to stand out and

Shocking Secret Shopper Results Reveal Wedding Pro Fails

Featured image for u201cShocking Secret Shopper Results Reveal Wedding Pro Failsu201d
It’s official: your follow up sucks and it’s costing you business. Most wedding pros SAY they follow up multiple times. They SAY they respond quickly. They say, “I’ve tried everything and nothing works to get a response!” You’re probably guilty of one of the 7 embarrassing reasons why the bride blew you off. Here are the shocking results of the

7 Steps to a New Wedding Service That Doesn’t FLOP

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Question: I have a great business idea that’s totally new in my market. How do I know if it will work? “My background is as a DJ in radio forever and a day and in the wedding biz also.  I’ve DJ’ed hundreds and hundreds of weddings and as I saw in a recent article the older DJ’s worrying about again

“How Much?” Emails: How to Turn Them into Booked Weddings

Featured image for u201c“How Much?” Emails: How to Turn Them into Booked Weddingsu201d
Question:  I’m an established DJ and my rates reflect that. How do I answer couples who email asking only about price? “Stephanie & Jeff: I’m at a funky place in my business, and I was wondering what your take is on what’s going on. I’m an established DJ / MC and have been in business for over 20 years.  In

5 Ways to Book More Valentine’s Day Engagements

Featured image for u201c5 Ways to Book More Valentine’s Day Engagementsu201d
Tis the season to get engaged!  While ⅓ of engagements happen between Thanksgiving and New Year’s Day, surveys predict that over 6 million couples will get engaged on Valentine’s Day. Think about it: all those Love Actually-loving, Notebook-watching couples who will very shortly be starting the bizarrely beautiful and positively stressful process of planning a wedding. How can you get

5 Ways to Book More Valentine’s Day Engagements

 

Dealing With Grumpy Clients Who Only Care About Price

Featured image for u201cDealing With Grumpy Clients Who Only Care About Priceu201d
Question:  I tried to get past the price question with a prospective client but it didn’t work – what did I do wrong? I just had a call come in from a mother of the bride: I start to go through the rapport building questions and she says, “What does any of this have to do with giving me a

Bridal Lead Services: Are They a Waste of Money and Time?

Featured image for u201cBridal Lead Services: Are They a Waste of Money and Time?u201d
Question: What lead generation companies will provide worthwhile leads for us? “Hi Stephanie & Jeff, We have centered our marketing efforts around resellers, as in caterers, planners, etc. offering them preferred vendor status on our website, etc. in exchange for referrals and have found this to be, for the most part unproductive. Either those vendors / venues  have established relationships