Think Fast! 5 Wedding Crisis Scenarios to Anticipate

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By Kevin Dennis, Fantasy Sound Event Services As event professionals, crises are things that we try at all costs to avoid but must also prepare for so we aren’t caught off guard by any emergency situations. #1 – Bad Weather As one of the biggest worries for brides and grooms, bad weather is entirely unavoidable but simple enough to plan

3 Ways to Ruin Your Bride’s Day (and Your Wedding Business)

Featured image for u201c3 Ways to Ruin Your Bride’s Day (and Your Wedding Business)u201d
Brides and grooms (mostly brides) spend hours and hours of planning and coordinating their wedding days. Many of those hours are spent making sure you are who she ultimately wants on her “dream team.” Phone calls, e-mails, text messages, reading testimonials and reviews — you name it. Through communication, she’s bit by bit putting together the most important day of

The #1 Thing You Must Get All Your Couples To Do

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By Adrienne Woolsey As far as Monday’s go, I haven’t had one as awesome as Monday, August 24th, 2015- sunny blue skies, sandy toes, the sweet smell of salt water and the new promise of getting to spend the rest of my life with my boyfriend after a surprise proposal on the beach! But before there was time for the

How to Fire a Client

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What?!??  Why would you want to fire a client? The reasons are numerous, including: The client is horrible to work with. You hate the type of work. It doesn’t pay. The client is never happy. The bottom line: you get to choose who you work for, the type of work you do and how much you charge. A few weeks

3 Signs It’s Time to Fire a Client

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Sometimes you just have to let them go. When we started our DJ business, the first were the class reunions.  Ugh. These clients had no budget for entertainment and the guests never wanted to dance.  All they wanted was to talk and catch up.  And God forbid you ended up with a school that had a long-standing rivalry.  Still gives

How to Turn an Upset Bride into a Loyal Client

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With emotions running high in the wedding industry there may be a time when you’ll have an upset bride or groom on your hands. Whether you’ve screwed up or you feel the couple is overreacting, it is important to your wedding business reputation that the situation is resolved.  So what should you do? In this Forbes article, customer service consultant

The Secret Email Spam Problem No One Warns You About

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What this wedding photographer was sharing horrified me. “Our email inquiries dropped. I thought we just needed to do more marketing,” he said. “Then we finally figured it out. The email notifications from the contact form on our website were going straight to our Spam folder. We’d been missing every single inquiry from our contact form…for the last two years!”

How to Use Neuromarketing to Book More Brides

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Guest post by Katie Smyth. Humans are wired to seek pleasure and to avoid pain – it’s a primal and integral part of our makeup. Neuromarketing studies consumers’ reactions to marketing stimuli – in this post we’ll look at how using just one principle can book you more brides! Neuromarketing helps us understand the ‘why’ behind consumer behaviour and gives

How Do You Handle an Angry Bride Who’s Upset Because We Booked Her Date?

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“On date in question, 5 different clients contacted us about at the same date. We booked first one to submit the booking form and deposit. Then we sent out an email to the other 4 clients informing them of this and if they still needed a photographer we would refer them to one.” Answer: Be clear, firm and understanding. Step

5 Ways For Honeymoon and Destination Travel Agents to Book More

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Q – How do I keep people from taking advantage of my free advice and then booking their travel through an online website? “One of my biggest frustrations as a travel agent is getting on the phone with a bride or groom and giving them great tips for their honeymoon, and then they don’t book with me! They go online