by Debby Dowling


If you’re doing any marketing online, you know the key to being successful isn’t just having a newsletter, a blog, or Facebook and Twitter accounts. While those things are all wonderful waysto promote you and your business, if you don’t have any content to add to them, they’re totally worthless.

Coming up with content is a BIG reason why many of those projects get abandoned. It literally can paralyze you to the point where you don’t do them—or any marketing—simply because you think you can’t come up with any ideas.

That’s totally not true. If you couldn’t come up with ideas, you wouldn’t be in business foryourself. I’m here to tell you that you CAN come up with all the content ideas you need for yourblog. Or Facebook, Twitter, or any other platform that you use. It’s simple. It’s easy. And best of all, you can come up with a ton of ideas in less than 20 minutes.

You just need to do this one little exercise.

Set aside 20 minutes and brainstorm every single question that people have asked about your business or your industry in general. You should be able to come up with at least 20 just off the top of your head.

If you’re having trouble, use these ideas to get you started. What types of questions do people ask about:

  • Your process and how you work;
  • Your prices;
  • What percentage of their budget they should allocate:
  • Why you do what you do;
  • What types of brides buy your services; or
  • What value does your profession bring?

These ideas alone should allow you to think of over 20 questions. And I’m sure you can come up with a bunch more!

Once you’ve exhausted that area, try to think of every single objection you’ve ever heard. That’s right. All the reasons why someone won’t hire you or thinks that your services aren’t beneficial can be wonderful ideas for creating content. Again, if you really think about it, you should have no problem coming up with at least 20 objections, if not more.

Now, you might be afraid of using objections as ideas for content. Don’t be. In fact, you need to think exactly the opposite. These are the perfect topics for content. Why? Because even if everyone isn’t giving you a specific objection, you know they’re there. So use your platform to help brides overcome objections by educating and explaining your point of view.

Keep a running list of topics and add to it when new questions or objections pop up. That wayyou’ll never run out of things to write about and easily have a whole year’s worth of ideas. Who knew coming up with content ideas would be so easy?

About Debby Dowling:


Debby Dowling, Bridal Marketing Expert, is the owner of Effortless Bridal Marketing, which offers a wide range of “done for you” bridal marketing tools designed specifically for wedding professionals. Effortless Bridal Marketing and its flagship product, Wedding Pro Newsletter, offer the best and easiest way for wedding professionals to stay connected with current and potential brides. Debby knows that the secret to good wedding marketing is getting the message right to your brides and created her services so wedding professionals can easily and consistently market their services.

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Stephanie Padovani

Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Want to book more weddings at higher prices? Quit dealing with price shoppers? Transform your wedding business so that it supports the life you really want? Look her up! They don't call her the Wedding Business Cheerleader for nothing. :)

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0 thoughts on “Create a Year’s Worth of Content in Less Than 20 Minutes”

  1. Thanks for the advice we will certainly try it on our [url]Bahamas Wedding[/url] blog

  2. Interesting post and great to get some ideas! Would really value what you think of our new blog started last month as an extra to our website

  3. I wish I had the time to write, but as my skills are as[url] Hudson Valley Wedding[/url] Photographer, not as a writer. Are their companies, local businesses that I can hire to write articles for me?

    thanks, steve

    1. [quote name=”steven planck”]Are their companies, local businesses that I can hire to write articles for me?[/quote]

      Hey, Steve.

      There sure are! I’d try local college English students, or contract someone on or

      You don’t have to be a great writer; you just need to sit down and start pounding the keys.

  4. Glenn says:

    Great advice and you are so right without content there is no online presence.

    As a wedding planner it is important that we answer those question that cause brides the most concern about having a destination wedding.

  5. Celeste says:

    Debbie thank you for these great content ideas. My photo blog is pretty easy, however, my wedding blog is proving to be a bit more work. Now armed with these tips I can create at least one article a week for the next few months! 🙂

  6. chris says:

    Thanks for the ideas. Between this technique and posting about recent events it should be easy to get a couple posts a week consistently.

  7. Wedding DJ says:

    Thats a great idea for getting inspiration that I will use – I think the content may need to be ‘moderated’ to avoid giving away too many business secrets to competitors

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