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“I am thinking about that belief about how my competition devalues my services, and want to overcome it and convince brides that I am worth the extra money. Since I’ve started my group, I have gotten some church gigs, a couple of gigs playing for nursing homes, a tree lighting, and 1 wedding. When I […]
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By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that […]
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Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for […]
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When Molly Guy got engaged in 2010 she was “super bummed” with the Manhattan wedding industry. Everything was frills and lace, formal, ultra-traditional and utterly not her. Her own disappointing search for cool and edgy bridal fashions inspired Stone Fox Bride, a Manhattan bridal boutique curating handmade, local designs. It literally “flips the bird” at […]
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COMPETITION. That word can mean lost business and strike fear into the heart of some wedding pros. But it doesn’t have to be that way. You can learn how to make your business truly stand to the point where you no longer have competitors. Your biggest rivals can become networking partners and help you generate […]
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We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something […]
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Question: Another wedding pro is bad mouthing us to our brides. What should we do? Hi Stephanie! I noticed that couples we met with weren’t hiring us, which was unusual because we used to have a very high booking rate. Then I found out that another wedding vendor I’ve been referring has formed a […]
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Las Vegas. Sin City. Land of Elvis, Entertainment Capital of the World, internationally famous monument to 24 hour sensory indulgence. Jeff and I visited Las Vegas last week to present at the Mobilebeat Convention (Shout out to our DJ brothers and sisters!) and I found myself wondering… What Las Vegas teach us about the wedding […]
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It’s my goal to learn something new to use in our wedding business whenever I go somewhere new. Geeky, I know, but as my step-son would say, “That’s how I roll.” Attending the 50th birthday/promotion celebration for one of Jeff’s childhood friends was no exception. As a totally unrelated side note, we both learned something […]
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Everyone knows that Google is the #1 search engine. But do you know who comes in #2? I’ll give you a hint. It’s NOT Yahoo. It’s not Bing or Ask. The #2 search engine is… YOUTUBE. That’s right. While Google clocks in about 3 billion searches per day, Youtube hit 2 BILLION searches per […]
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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