What’s the Best Way to Follow Up After a Bridal Show?

Featured image for u201cWhat’s the Best Way to Follow Up After a Bridal Show?u201d
“After watching your videos and doing my first email blast to my bride list from a recent bridal show I was at,  What is generally the next step, Phone call?  Another Email? “I don’t have an issue following up with a call but how long does one generally wait before a second touch attempt?” Answer: Follow up fast with multiple

Do You Use the Bridal Lead List From the Shows and How Does That Work For You?

Featured image for u201cDo You Use the Bridal Lead List From the Shows and How Does That Work For You?u201d
Here’s the truth based on polling on LinkedIn and our informal surveys: Most wedding pros do NOT follow up with the leads on the bridal show lead list, and those who do don’t have much success. However, that doesn’t mean that this list isn’t valuable! Here are some ways to follow up to turn that lead list into bookings… 1) 

What’s the Secret to Bridal Show Follow Up That Gets Results?

Featured image for u201cWhat’s the Secret to Bridal Show Follow Up That Gets Results?u201d
The recipe for follow up that books bridal show leads is simple, but seldom followed. Here are the steps to follow to get results. 1) Cherry pick that lead list and contact the very best leads first. Not all leads on the bridal show attendee list are created equal. Conserve your energy and focus your efforts on the most likely

Craptastic Bridal Show Marketing: 5 Lessons From Our Big Screw Up

Featured image for u201cCraptastic Bridal Show Marketing: 5 Lessons From Our Big Screw Upu201d
 It happened weeks ago, but I’ve been procrastinating about writing this article because frankly, I’m embarrassed.  Here’s how it went down… We presented at the Wedding MBA in Las Vegas (a fantastic experience, by the way, if you can go) and we were given an exhibition booth.  It’s a lot like a bridal show booth, except we’re set up to

What Seinfeld Can Teach You About Booking More Weddings

Featured image for u201cWhat Seinfeld Can Teach You About Booking More Weddingsu201d
There’s an episode of Seinfeld where George Costanza comes to the conclusion that everything he does is WRONG, and that’s why his life sucks.  Jerry tells him, “If every instinct you have is wrong, then the opposite would have to be right!” George decides to do the exact opposite of everything he would usually do.  As a result, he lands

4 Bad Reasons to Pick a Bridal Show

Featured image for u201c4 Bad Reasons to Pick a Bridal Showu201d
Participating in a bridal show can result in dozens of booked weddings…or it can be a complete disaster.  It all depends on the particular show. So how do you know which to choose? Well, Shayna Walker at the Life in Weddings blog gives some excellent things to look for and 4 really, really bad reasons to pick a show.  Check

The #1 Mistake Wedding Vendors Make With Bridal Show Marketing

Featured image for u201cThe #1 Mistake Wedding Vendors Make With Bridal Show Marketingu201d
Last Monday night Jeff and I interviewed Ken Rabasco, also known as “Bosco” in our neck of the woods, of Bosco’s Bridal Fashion Show & Expo to learn the biggest mistakes wedding vendors make at a bridal show. After 13 years producing premiere bridal shows for the Metro New York and Connecticut area, Bosco sure has some good stories to