Shocking Secret Shopper Results Reveal Wedding Pro Fails

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It’s official: your follow up sucks and it’s costing you business. Most wedding pros SAY they follow up multiple times. They SAY they respond quickly. They say, “I’ve tried everything and nothing works to get a response!” You’re probably guilty of one of the 7 embarrassing reasons why the bride blew you off. Here are […]

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Why Selling Isn’t Evil

Old man and money

Guest Post by Dan Waters Where does your dislike of salespeople come from? Is it those cold calls where the salesperson talks relentlessly at the speed of a race horse commentator? Perhaps it was a dodgy garage owner who promised one price and then ramped it up once their mechanic had your car in bits? […]

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5 Ways to Book More Valentine’s Day Engagements

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Tis the season to get engaged!  While ⅓ of engagements happen between Thanksgiving and New Year’s Day, surveys predict that over 6 million couples will get engaged on Valentine’s Day. Think about it: all those Love Actually-loving, Notebook-watching couples who will very shortly be starting the bizarrely beautiful and positively stressful process of planning a […]

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7 Lies of the Wedding Business

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I asked wedding pros this question in a recent survey: “What’s the biggest obstacle standing in the way of getting what you want?” There were a variety of answers: “Not enough time.” “I’m too busy.” “I don’t have a marketing budget.” “FEAR.” And one that was probably the closest to gospel truth: “The person standing […]

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How to Market a Wedding Product

Bride with Microphone

Question: I’ve written a wedding speech book. How do I market a product rather than a service? “Hi, I’ve watched several of your videos and I had a question. I received your download a while back for which directories to submit to but I’ve written a wedding speech activity book and I was wondering, do […]

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