How to Get a Response From Brides Who Ignore You

Bride on Phone

Question: How do I handle warm leads that don’t respond? I have two warm leads I feel I’m fumbling through. Both have weddings scheduled in 2015 – here are their separate scenarios: The first bride is a referral from a friend, I reached out to HER she was excited to hear from me and even […]

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How to Communicate Your Value

Jumping Couple

It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer […]

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Social Media at Weddings: Trendy or Trashy?

twitter wedding

A few weeks ago, a reporter from Fox Business News called us for some comments about the W Hotel’s $3,000 “social media concierge” service providing professional coverage of the wedding via Twitter, Instagram, Vine and even your blog. It got me thinking about the impact of social media on modern weddings.  I turned to our […]

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Social Media Marketing Mistakes to Avoid

Social media icons

Do you ever feel like you are just spinning your wheels using social media for your wedding business? It can be frustrating to post, tweet and pin with little or no engagement, leads or return on your time.  You may be making some common social media mistakes – but don’t worry, they are easily fixed! […]

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3 Signs Your Wedding Business Needs a Makeover

Girl with Brush

I love a good makeover, and I’m not talking about clothes and hair.  My weakness is “business makeover” TV shows – whether it is The Profit, Bar Rescue or All On The Line, I tune in to watch as the host takes a struggling business, identifies the problems and provides solutions to turn it around. […]

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WeddingWire Advertising Review: Wedding Pro Success Story

Wedding Wire Ad

Does WeddingWire advertising really work to get leads? I interviewed Chris Whitehead, Atlanta wedding and corporate events entertainment specialist at Atlanta DJ Online, to learn the unconventional strategy he’s been using to get high quality leads and book weddings with WeddingWire. The Challenge Chris’ WeddingWire featured listing was competing with dozens of other DJs.  He […]

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How to Get Leads From Paid Advertising

Wedding Bouquets

When business starts to slow down, many wedding pros consider investing in advertising.  Paid online advertising can definitely work to get real leads.  However, there are several elements you need to get right in order for it to work. Here are four tips to create effective online ads: 1) Choose the Right Medium Make sure […]

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Wedding PR: Media Pitches that Get the Job Done

Bride Reading Magazine

By Meghan Ely, OFD Consulting I’ll never forget my first weekend as a wedding reception planner. I had three weddings, uncomfortable shoes (hello, newbie mistake!) and a clipboard filled with minute details, all of which had to be executed just so. Intimidating doesn’t even begin to cover it. Thankfully, after a few successful events under […]

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Can You Keep a Secret?

Whisper Secrets

My friend Sarah cannot keep a secret. Once I told her, in confidence, about an embarrassing dream involving Hugh Jackman in drag and a pack of wolves.  (Don’t ask.)  She immediately told my husband. “I hate secrets,” she blurted out.  “Too much pressure.” It turns out Sarah was right.  Keeping a secret, even a trivial […]

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