7 Worthless Wedding Blogs: Is Yours on the List?

Featured image for u201c7 Worthless Wedding Blogs: Is Yours on the List?u201d
Last week I talked about how NOT to waste your time blogging and gave you 4 Bride Booking Blog Posts you can write to make money for your wedding business. Well, all that talk about blogging made me reflect on the biggest mistakes wedding professionals make with their blogs.  And I’ve identified 7 blog categories that are pretty much a

Playing Safe Can Be Dangerous For Your Wedding Business

Featured image for u201cPlaying Safe Can Be Dangerous For Your Wedding Businessu201d
Do you worry about turning Brides off with your marketing message? Let me throw you a curve ball on this sentiment.  You should turn some off..Seriously! Attracting the right clients should be what we shoot for in our marketing campaign.  In the process the “wrong” clients will look elsewhere. Unfortunately, most of us go with a generic message hoping to

4 Bride-Booking Blog Posts to Write Today

Featured image for u201c4 Bride-Booking Blog Posts to Write Todayu201d
Quit Wasting Time On Your Blog! So everyone says having a blog is vital for your wedding business. But is really worth all that time and energy? It’s a good question. Our time is way too precious to waste on activities that don’t directly make us money. (I’m so time starved that I’m writing this in the car on our

How to Get Brides to Book NOW

Featured image for u201cHow to Get Brides to Book NOWu201d
You Got the Lead and the Meeting Went Great.  Now What? I’ve been getting a lot of questions about how to convert brides who are “on the burner” into booked weddings.  These are the brides we’ve already met or spoken to, they love what we do and booking should be a no brainer. Then…NOTHING.  They vanish into thin air.  Sometimes

3 Types of Bridal Advertising You Should Ditch TODAY

Featured image for u201c3 Types of Bridal Advertising You Should Ditch TODAYu201d
According to The Wedding Report, 2017 wedding sales in the US totaled $55,857,830,544. Unfortunately, there is a downside to all this potential cash to be made. Bridal advertising is EXPENSIVE! The amount you should spend on your advertising costs should be no more than 10% of your desired income.  However, it’s easy to blow this budget with bridal magazine ads

The #1 Mistake Wedding Vendors Make With Bridal Show Marketing

Featured image for u201cThe #1 Mistake Wedding Vendors Make With Bridal Show Marketingu201d
Last Monday night Jeff and I interviewed Ken Rabasco, also known as “Bosco” in our neck of the woods, of Bosco’s Bridal Fashion Show & Expo to learn the biggest mistakes wedding vendors make at a bridal show. After 13 years producing premiere bridal shows for the Metro New York and Connecticut area, Bosco sure has some good stories to

We’re Giving Away Our Most Valuable Bridal Marketing Secret…

Featured image for u201cWe’re Giving Away Our Most Valuable Bridal Marketing Secret…u201d
You’re about the learn the secret that made us a Six Figure Wedding Business…for FREE. When one of our closest friends in the wedding business (who also happens to be a major competitor, but we won’t mention your name, bro) read my Price Shopper to Profit report, he all but told us we were flat out crazy to give this

Wedding Business: The Games We Play

Featured image for u201cWedding Business: The Games We Playu201d
I love a great game. The strategy, the competition, the victory.  Hell, I even like the agony of defeat.  (As long as it’s not my defeat we’re discussing.) I’ve always looked at business through this lens.  It’s all a game. There are winners and losers. It’s not a zero sum game; you don’t have to beat your competition.  (Not that