What Do You Think About the Knot?

Featured image for u201cWhat Do You Think About the Knot?u201d
There is a lot of criticism about those mega-wedding websites flying around the internet these days.  Wedding vendors are sick and tired of not getting the most out of their bridal advertising.  And who can blame us!  I sure haven’t enjoyed wasting money on expensive advertising over the years. But whose fault is it, really? As Jeff explained in this

If I Give Value For Free, Does That Mean I’m Cheap?

Featured image for u201cIf I Give Value For Free, Does That Mean I’m Cheap?u201d
A lot of wedding vendors complain about brides who expect something for nothing. In his book, Free: The Future of a Radical Price, Chris Anderson describes the difference between those under 30 and those under 30 when it comes to “free.” Most of our brides are under 30.  Most of us…aren’t. Mama taught us that nothing is free and you

2 Cheap Marketing Strategies That Built Our 6 Figure Wedding Business

Featured image for u201c2 Cheap Marketing Strategies That Built Our 6 Figure Wedding Businessu201d
By all rights, Jeff and I never should have been able to build a successful wedding DJ business. The recipe looked really bad on paper: no experience, no connections…no clue. (Okay, we did have a little something going for us.  We are smart cookies, after all…) But our story has a happy ending, in large part because of these 2

How to Write an Attention-Grabbing Press Release

Featured image for u201cHow to Write an Attention-Grabbing Press Releaseu201d
It’s not just enough to write a press release and send it out into cyberspace for maximum exposure.  You’ve got to write it right. Pardon the crazy homonyms in that last sentence…You’ve got to write it correctly. Your press release is just like an advertisement and for it to do its job, it’s got to grab the reader’s attention first.

Are You Selling Complicated to Brides?

Featured image for u201cAre You Selling Complicated to Brides?u201d
Ever notice how neurotic brides can be? Yeah.  So you’ve noticed. In most cases, they’ve been dreaming about their wedding day for years, and the day is all too swiftly arriving.  They’re full of hope for the future and fear that they’re going to mess it up. What Brides Really Need In this highly emotional state, decision-making, always a painful

How to Use Video Marketing For Your Wedding Business

Featured image for u201cHow to Use Video Marketing For Your Wedding Businessu201d
Did you know that Youtube has surpassed Google as the #1 search engine? That’s right…a search engine.  People don’t just go to Youtube to listen to music anymore; they go there for information. Photographers have a major advantage over many other wedding professionals (you already knew you were special, right?) and that is their gorgeous pictures. Photos are perfect for

How Do I Know If My Wedding Advertising Is Working?

Featured image for u201cHow Do I Know If My Wedding Advertising Is Working?u201d
by Claire Gould The secret to successful wedding advertising It’s important to work to clear objectives when advertising your wedding business. It can be very easy to place an ad in your favourite local wedding magazine and simply hope it will bring some orders in. That’s what I did when I started out – but it didn’t work too well

Does Your Wedding Marketing Measure Up?

I was hanging out on Wedding Wire the other day and came across this question: What comes first…the branding or the client? It’s a good question.  Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them? While it can be tempting

14 Websites To Get FREE Marketing For Your Wedding Business

Featured image for u201c14 Websites To Get FREE Marketing For Your Wedding Businessu201d
When it comes to effective wedding business marketing, it’s either going to cost you MONEY or TIME. If you find your wedding business gives you a little more time than money on your hands, start using the free marketing power of these websites.  They take a little bit of time to set up and use properly for your wedding business,

The Wedding Business Sales Chain: Are You the Weakest Link?

Featured image for u201cThe Wedding Business Sales Chain: Are You the Weakest Link?u201d
Last week Jeff did a really cool little video explaining a concept that is absolutely vital to making sure you never waste a penny on expensive bridal advertising that doesn’t work. This much is easy: if your advertising isn’t working for you, DITCH IT. The hard part is…how do you know if it’s not working for you? Many times I